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The Happiness Project

Can I force my brain to be happy?

Bev Potter
4 min readAug 31, 2023
Photo by Yuyang Liu on Unsplash

Every title I came up with for this post was already taken:

The Happiness Project

The Cult of Happiness

Selling Happiness

The Happiness Agenda

The Happiness Dilemma

and so on, and so on, and so on.

When I dived down the rabbit hole that is The Happiness Project, I traveled from the New York Times best-selling self-help book of that name to the associated website selling merchandise (Storage boxes? Trinket trays? Apparently happiness is closely tied to neatness), an app, and needless to say, the ubiquitous “courses”.

The book (*deep breath*) The Happiness Project: Or Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun was published in 2012 by Gretchen Rubin, a privileged white lawyer whom one presumes didn’t really have all that much to be unhappy about.

But I guess everything’s relative and I shouldn’t judge her mental state from afar.

She also gives me hope that I, too, can be a guru of something one day. I’m not sure of what yet, but give me time.

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Bev Potter
Bev Potter

Written by Bev Potter

Legal secretary by day, insomniac by night. Ally. BA, MA. Humor, pop culture, and things that make you think. My weekly-ish newsletter is bevpotter.substack.com

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