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BAKING HUMOR

A Pep Talk at the Plain Ol’ Flour Company

A quick reminder to never touch, consume, play with, or look at the flour

Bev Potter

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Photo by the author

Welcome, everyone, to our annual pep talk here at the Plain Ol’ Flour Company, where we don’t have to worry about DEI initiatives because everybody who works here turns white.

That’s a little flour humor. Please don’t post something on Facebook.

The annual pep talk is when we remind all of our employees that our customers aren’t like those rich snobs buying Gold Medal or King Arthur flour. Those people actually cook with the flour they buy. They already know not to take a spoon and just dig into a bag of raw flour for dinner.

Our customers are of a different socioeconomic level than people who buy Swans Down cake flour. Who even buys Swans Down cake flour? It’s three times the price of regular flour and I defy anybody to taste the difference. Flour is flour. Nobody’s going to notice when they’re shoving a giant piece of Aunt June’s blueberry coffee cake into their pie hole.

And I mean, Swans Down. Who even wants to eat something that’s being compared to bird feathers? Maybe a coat, yes. A nice winter comforter. But FLOUR!?

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